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The convenience of the today’s online services has many consumers wondering what they would do without the Internet. How would they book flights and pay for tickets? Or find that hard-to-find item for a special gift? Or make quick and easy payments without worrying about late fees? These simplified payment options may also be getting merchants to wonder: Is MOTO credit card processing obsolete?
The short answer is, absolutely not!
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MOTO, which stands for Mail Order/Telephone Order, still offers many solutions for merchants who work from home or use catalogs and telemarketing as a major part of their business. As much as consumers rely on the Internet to go shopping, pay their bills and manage accounts, the days of telephone credit card processing are far from over. Offering flexible payment options is crucial to customer satisfaction, and many businesses must still consider those customers who may not be Internet-savvy, or who are still hesitant to enter their sensitive information on the Internet. This fear is completely understandable, as electronic theft becomes more and more complex with growing technologies. Telephone credit card processing and MOTO processing solutions offer a convenient, reliable way for consumers to make secure payments. In addition, merchants can increase sales while significantly reducing costs, especially if online processing options are not within their means or budget.
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While online credit card processing may not be the right solution for every business, credit card processing is certainly a smart choice for any merchant with a need to increase sales and improve customer service. Merchants who work from home or do not have a brick-and-mortar facility to physically swipe cards need an easy, efficient way to accept credit cards for increased sales. A secure virtual terminal allows merchants to manually enter credit card information into their system for MOTO transactions. Virtual terminal features include batch upload options, which help to streamline the process for quicker transactions.
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